News

Taking a business from start-up to scale-up

Date: Mar, 27, 2024

The Founders Column is a new monthly series from iGB and GameOn. In our first edition, Martina Åkerlund, CEO of CallsU discusses her career to date, the trials and tribulations of launching an igaming business and how our industry can be positively influenced by other sectors.

Martina Akerlund as CEO of new company CallsU

Date: Sep, 28, 2023

Valletta, Malta (September 11, 2023) – Launch of new company, CallsU, with Martina Akerlund as CEO Martina Akerlund has a background of 20 years in various senior positions within the banking and finance industry such as CMO and Head of Regulatory Reporting is organizations as Nasdaq, SEB and Swedbank. Three years ago she joined the […]

Martina Åkerlund leaves Triggy for CEO role at customer reactivation start-up

Date: Sep, 28, 2023

Triggy CEO Martina Åkerlund has left the Swedish sports tech company to take over at start-up business CallsU. CallsU is a newly launched Malta-based company that offers customised calls, emails, SMS messages and mobile chat options to boost customer conversion rates. The firm uses marketing automation software that allows for no-code and low-code integrations and […]