News

Adaptive campaigns

Engage as Preferences Change: CALLSU’s Adaptive Campaigns
Date: Mar, 11, 2025

In an ever-evolving digital landscape, businesses must stay ahead of shifting customer expectations. As preferences change, brands need to engage in meaningful ways that ensure relevance and responsiveness. This is where Adaptive Campaigns come into play, offering a dynamic approach to customer engagement. At CALLSU, we understand the importance of proactive communication, and our solution-oriented […]

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customer loyalty

The Financial Impact of Customer Loyalty
Date: Feb, 25, 2025

Customer loyalty is a powerful driver of financial growth. It’s not just about retaining customers but maximizing their lifetime value, reducing churn, and enhancing profitability. CallsU is a game-changer in this field. By managing outbound call activities with qualified telemarketers, personalized scripts, and localized approaches, CallsU helps brands retain 15% more customers. This directly impacts […]

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personalization charts for customers

Why Personalization Matters in Customer Relationships
Date: Feb, 11, 2025

In today’s competitive business landscape, companies that personalize customer interactions see a significant boost in engagement, satisfaction, and loyalty. CallsU’s personal approach to customer interactions has resulted in a 15% higher engagement rate, proving that showing customers you care makes all the difference. But what exactly makes personalization so powerful, and why should businesses prioritize […]

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CallsU helps business refine their engagement strategies

Why Personal Engagement Matters: Insights for 2025
Date: Jan, 28, 2025

In 2025, one of the most significant drivers of business success remains engagement. With a proven 15% lift in engagement, CALLSU demonstrates that personalized customer connections yield measurable results. In a competitive digital landscape, fostering personal connections with customers has evolved from a luxury to a necessity. Here, we delve into why personal engagement matters, […]

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customer engagement analytics

Because It’s Personal: The Value of Genuine Customer Engagement
Date: Jan, 15, 2025

In today’s fast-paced digital world, the value of genuine customer engagement has never been more critical. Customers respond to brands that make them feel seen and valued. At CallsU, we understand this principle deeply. By leveraging a personalized approach, CallsU has lifted customer engagement by up to 15%, helping brands cultivate stronger connections and outperform […]

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Taking a business from start-up to scale-up
Date: Mar, 27, 2024

The Founders Column is a new monthly series from iGB and GameOn. In our first edition, Martina Åkerlund, CEO of CallsU discusses her career to date, the trials and tribulations of launching an igaming business and how our industry can be positively influenced by other sectors.

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Martina Akerlund as CEO of new company CallsU
Date: Sep, 28, 2023

Valletta, Malta (September 11, 2023) – Launch of new company, CallsU, with Martina Akerlund as CEO Martina Akerlund has a background of 20 years in various senior positions within the banking and finance industry such as CMO and Head of Regulatory Reporting is organizations as Nasdaq, SEB and Swedbank. Three years ago she joined the […]

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Martina Åkerlund leaves Triggy for CEO role at customer reactivation start-up
Date: Sep, 28, 2023

Triggy CEO Martina Åkerlund has left the Swedish sports tech company to take over at start-up business CallsU. CallsU is a newly launched Malta-based company that offers customised calls, emails, SMS messages and mobile chat options to boost customer conversion rates. The firm uses marketing automation software that allows for no-code and low-code integrations and […]

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