In 2025, one of the most significant drivers of business success remains engagement. With a proven 15% lift in engagement, CALLSU demonstrates that personalized customer connections yield measurable results. In a competitive digital landscape, fostering personal connections with customers has evolved from a luxury to a necessity. Here, we delve into why personal engagement matters, […]
In today’s fast-paced digital world, the value of genuine customer engagement has never been more critical. Customers respond to brands that make them feel seen and valued. At CallsU, we understand this principle deeply. By leveraging a personalized approach, CallsU has lifted customer engagement by up to 15%, helping brands cultivate stronger connections and outperform […]
The Founders Column is a new monthly series from iGB and GameOn. In our first edition, Martina Åkerlund, CEO of CallsU discusses her career to date, the trials and tribulations of launching an igaming business and how our industry can be positively influenced by other sectors.
Valletta, Malta (September 11, 2023) – Launch of new company, CallsU, with Martina Akerlund as CEO Martina Akerlund has a background of 20 years in various senior positions within the banking and finance industry such as CMO and Head of Regulatory Reporting is organizations as Nasdaq, SEB and Swedbank. Three years ago she joined the […]
Triggy CEO Martina Åkerlund has left the Swedish sports tech company to take over at start-up business CallsU. CallsU is a newly launched Malta-based company that offers customised calls, emails, SMS messages and mobile chat options to boost customer conversion rates. The firm uses marketing automation software that allows for no-code and low-code integrations and […]
